At Avenue Beth played a key role in completing the vertical integration
of the Avenue brand by branding the diverse store fleet and managing
store real estate expansion through the successful opening, relocation,
and renovation of over 300 store locations, representing over 1,500,000
sq.ft.
She also provided operational leadership for managing the store
operations of the 500 plus store chain while developing the operational
and business growth initiatives to drive store sales, increase
efficiency, improve quality controls, reduce expenses, improve the
customer experience and increase KPI results and profit.
Representative selection of projects:
Direction of Field Organization
Process & Procedure, Store Operations, Store Communications, Store
Control, Store Services and POS Help Desk departments
Management of Store Operations of a 500 plus store chain
Customer Service Database design and implementation
Design, development and implementation of Operational and Business Development Tools for sales organization
Daily Business Analysis of sales results and financial controls
Development of DSM, Store Management and Sales Team training programs
Development, implementation and management of program for Retail Store Expansion - added over 1,500,000 sq. ft. of retail
New Business Development
Development and implementation of Operational Initiatives
Introduction of Process, Policies & Procedures, Training & Development, Motivational and Incentive Programs
Development and implementation of Crisis Management/ Emergency Process to protect associates & assets
Floorset Process development and management
Sarbanes Oxley lead for Retail Division
Management Operating Review Committee member
Orchestration of Avenue Body launch
Orchestration of cloudwalkers shoe launch
Loss Prevention interaction, monitoring and management
Corporate and Retail Team Conference planning and management
