At United Retail, Inc. Beth played a key role in completing the vertical integration of the Avenue brand by branding the diverse store fleet and managing store real estate expansion through the successful opening, relocation, and renovation of over 300 store locations, representing over 1,500,000 sq.ft.

She also provided operational leadership for managing the store operations of the 500 plus store chain while developing the operational and business growth initiatives to drive store sales, increase efficiency, improve quality controls, reduce expenses, improve the customer experience and increase KPI results and profit.
 
Representative selection of projects:

• Direction of Field Organization Process & Procedure, Store Operations, Store Communications, Store Control, Store Services and POS Help Desk departments
• Management of Store Operations of a 500 plus store chain
• Customer Service Database design and implementation
• Design, development and implementation of Operational and Business Development Tools for sales organization
• Daily Business Analysis of sales results and financial controls
• Development of DSM, Store Management and Sales Team training programs
• Development, implementation and management of program for Retail Store Expansion - added over 1,500,000 sq. ft. of retail
  
• New Business Development
• Development and implementation of Operational Initiatives
• Introduction of Process, Policies & Procedures, Training & Development, Motivational and Incentive Programs
• Development and implementation of Crisis Management/ Emergency Process to protect associates & assets
• Floorset Process development and management
• Sarbanes Oxley lead for Retail Division
  
• Management Operating Review Committee member
• Orchestration of Avenue Body launch
• Orchestration of cloudwalkers shoe launch
• Loss Prevention interaction, monitoring and management
• Corporate and Retail Team Conference planning and management